01 - Trim crusts from each slice of bread, then flatten gently with a rolling pin.
02 - Evenly spread approximately 1/2 tablespoon softened cream cheese on each bread slice. Add a thin layer of strawberry jam or chocolate-hazelnut spread if desired.
03 - Roll up each bread slice tightly, sealing the edge with a dab of cream cheese to ensure closure.
04 - In a shallow bowl, whisk together eggs, whole milk, and vanilla extract until well combined.
05 - In a separate small bowl, blend granulated sugar with ground cinnamon for the coating.
06 - Melt 1 tablespoon unsalted butter in a nonstick skillet over medium heat.
07 - Dip each prepared roll-up quickly into the egg mixture, ensuring all sides are coated but not saturated. Place seam side down in the heated skillet.
08 - Cook roll-ups in batches, turning as needed until all sides are golden brown, adding additional butter as necessary.
09 - Immediately after frying, roll each hot French toast roll-up in the cinnamon sugar mixture for even coating.
10 - Plate roll-ups warm. Serve as is, or accompany with maple syrup, fresh fruit, or a dusting of powdered sugar if desired.