01 - Combine sugar, yeast, and warm water in a large bowl. Let sit for 5 minutes until the mixture becomes foamy and bubbly.
02 - Add flour, salt, and olive oil to the yeast mixture. Mix thoroughly until a shaggy, sticky dough forms.
03 - Transfer the dough to a lightly floured surface and knead for 8–10 minutes until the dough becomes smooth, elastic, and springs back when touched.
04 - Place the dough in a lightly oiled bowl, cover with a clean towel or plastic wrap, and let rise in a warm place for 1 hour or until doubled in size.
05 - In a small bowl, mix softened butter, garlic, parsley, rosemary, chives, black pepper, and salt until thoroughly combined into a spreadable paste.
06 - Punch down the risen dough and roll it out into a rectangle approximately 9x13 inches.
07 - Spread the garlic and herb butter mixture evenly over the entire surface of the rolled dough.
08 - Roll up the dough tightly from the short end and place, seam side down, in a greased loaf pan.
09 - Cover the pan and let rise for 30 minutes. Meanwhile, preheat oven to 350°F.
10 - Bake for 30–35 minutes until the loaf is golden brown on top and sounds hollow when tapped on the bottom.
11 - Let the bread cool in the pan for 10 minutes, then transfer to a wire rack. Slice with a serrated knife and serve warm.